Advertise with Cape Town TV

Cape Town TV’s channel is aimed primarily at the social and economic sectors that define the bulk of Cape Town’s population, these being the mid-to-lower LSMs. Since about 70% of Cape Town’s income earning population earn under R2 500 per month*, it is these income categories that provide the channel’s key demographics.
Cape Town TV accepts advertising from most enterprises, big and small. The channel has a particular focus on helping Cape Town-based small and medium enterprises to communicate via television and provides advertisers with an affordable option for reaching their markets.

At Cape Town TV we deliver accurate, affordable and easy advertising. We are expert at creating or assisting small and large brands or organisations at achieving campaign success.

Cape Town TV Media Pack

Advertising Opportunities

Sponsorship Opportunities

CTV is developing a slate of in-house programmes that promises to engage audiences and get Capetonians talking about the important issues that affect them in areas such as youth development, health, education, the environment, sport, human rights and social justice.

In addition we have a number of commercial shows with opportunities for brand exposure.

Special features and competitions

Opening billboard (Title Sponsor)

Closing billboard (Title Sponsor)

Opening billboard (Segment Sponsor)

Commercial break stings (Title and Segment)

30-second adverts

Name on credit rolls

Brand mentions and product placements

On screen corner logos and ‘ticker’ scrolls

Marketing and publicity campaign including
CTV website and Facebook

Advertising Contact

Email: sales@capetowntv.org or contact no: 021 448 0448

Advertising

Cape Town TV provides advertisers with a means of reaching local audiences through low-cost advertising on television.

The channel is aimed primarily at the social and economic sectors that define the bulk of Cape Town’s population, these being the mid-to-lower LSMs. Since about 70% of Cape Town’s income earning population earn under R2 500 per month*, it is these income categories that provide the channel’s key demographics.
Cape Town TV accepts advertising from most enterprises, big and small. The channel has a particular focus on helping Cape Town-based small and medium enterprises to communicate via television and provides advertisers with an affordable option for reaching their markets.

All rates exclude agency fees.

CTV will not allow:

Advertising targeted at children.

Advertising for gambling

Advertising of alcohol products

Any advertising that is sexist, racist, xenophobic, sectarian or culturally demeaning

TV Commercials

If you do not have an existing TV commercial, CTV can put you in contact with film makers who produce good quality, low cost commercials that are tailored to suit your budget. CTV looks forward to being of service to you in making your TV advertising experience an easy one.

Airtime Sales

CTV sells airtime to a limited number of content providers, in strict accordance with the channel’s programme policy. Airtime may be sold to government, religious organisations, companies and NGOs.

Independent Show Application Form

Acquisitions Application Form

Viewers info & behaviour

 

An audience of 806 340 weekly viewers
Skew to Age 85+
CTV Viewers spend significantly more time viewing content than the average television viewer

Spending behaviour

This audience will be more likely to spend money on basic consumer goods and within lower cost brands.

CAPE TOWN TV VIEWER:

Middle to High Income Earner

Emerging Market Viewer

49% Female viewers

%

51% Male viewers

%

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Segment statistics

Age segments

  • 15 – 24 21% 21%
  • 25 – 34 32% 32%
  • 35 – 49 28% 28%
  • 50+ 19% 19%

SEM Segments

  • SEM 8 – 10 35% 35%
  • SEM 5 – 7 54% 54%
  • SEM 1 – 4 11% 11%

Market Segments

  • Survivor 21% 21%
  • Balancer 32% 32%
  • Middle Class 28% 28%
  • High Flyer 19% 19%

To book your advert please fill in the following questionnaire.

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