Advertise with Cape Town TV

Cape Town TV’s channel reaches the mid-to-high income population sectors, an older age demographic of household decision-makers who appreciate quality and innovation.

The channel’s best-performing programmes reach over 100,000 viewers at a time and its broadcast reach covers the greater Cape Town region on digital terrestrial broadcast, and the whole of South Africa on DStv and FreeVision.

Cape Town TV accepts advertising from most enterprises, big and small. The channel has a particular focus on helping Cape Town-based small and medium enterprises to communicate via television and provides advertisers with an affordable option for reaching their markets.

At Cape Town TV we deliver accurate, affordable and easy advertising. We are expert at creating or assisting small and large brands or organisations at achieving campaign success.

Viewership statistics are available from Nielsen on a monthly basis and CTV provides clients with as-run logs and viewership stats for particular time bands and reports on a per-programme basis.

Extend your marketing reach into the heart of Cape Town’s communities by taking advantage of our cost-effective advertising rates and customised sponsorship opportunities.

To inquire about advertising space on Cape Town TV, contact sales@capetowntv.org or fill in the form below.

Download the Cape Town TV Media Pack – click below

Advertising Opportunities

Sponsorship Opportunities

Cape Town TV is developing a slate of in-house programmes that promises to engage audiences and get Capetonians talking about the important issues that affect them in areas such as youth development, health, education, the environment, sport, human rights and social justice.

In addition we have a number of commercial shows with opportunities for brand exposure.

Special features and competitions

Opening billboard (Title Sponsor)

Closing billboard (Title Sponsor)

Opening billboard (Segment Sponsor)

Commercial break stings (Title and Segment)

30-second adverts

Name on credit rolls

Brand mentions and product placements

On screen corner logos and ‘ticker’ scrolls

Marketing and publicity campaign

Email: sales@capetowntv.org or phone 021 448 0448

Advertising

Cape Town TV provides advertisers with a means of reaching local audiences through low-cost advertising on television.

The channel is aimed primarily at the social and economic sectors that define the bulk of Cape Town’s population, these being the mid-to-lower LSMs. Since about 70% of Cape Town’s income earning population earn under R2 500 per month*, it is these income categories that provide the channel’s key demographics.

Cape Town TV accepts advertising from most enterprises, big and small. The channel has a particular focus on helping Cape Town-based small and medium enterprises to communicate via television and provides advertisers with an affordable option for reaching their markets.

All rates exclude agency fees.

CTV will not allow:

Advertising targeted at children.

Call-to-action for gambling (gambling houses may be mentioned by brand only).

Call-to-action on alcohol products (alcohol companies may be mentioned by company name only).

Any advertising that is sexist, racist, xenophobic, sectarian or culturally demeaning.

TV Commercials

If you do not have an existing TV commercial, Cape Town TV can put you in contact with film makers who produce good quality, low cost commercials that are tailored to suit your budget. Cape Town TV looks forward to being of service to you in making your TV advertising experience an easy one.

Airtime Sales

Cape Town TV sells airtime to a limited number of content providers, in strict accordance with the channel’s programme policy. Airtime may be sold to government, religious organisations, companies and NGOs.

Viewers info & behaviour

 

Figures for the month April 2026

A cumulative audience of 2 554 028 viewers

 

Spending behaviour

This audience will be more likely to spend money on basic consumer goods and within lower cost brands.

CAPE TOWN TV VIEWER:

Middle to High Income Earner

Emerging Market Viewer

Skew to Age 25+

Watch TV more than the average television viewer

Female viewers

%

Male viewers

%

Segment statistics

Age segments

  • 16 – 24 5% 5%
  • 25 – 34 8% 8%
  • 35 – 49 8% 8%
  • 50+ 77% 77%

LSM Segments

  • LSM 5 13% 13%
  • LSM 6 54% 54%
  • LSM 7 11% 11%
  • LSM 8 – 10 17% 17%

Regions

  • Western Cape 17% 17%
  • Northern Cape 2% 2%
  • Eastern Cape 10% 10%
  • Gauteng 45% 45%
  • Limpopo 6% 6%
  • Kwa Zulu Natal 9% 9%
  • Mpumalanga 4% 4%
  • North West 3% 3%
  • Free State 5% 5%

To book your advert please fill in the following questionnaire.

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Advertising Terms & Conditions
  1. Specified positions in break:
    • Specific break will attract a 10% surcharge.
    • Specific position in break will attract a 10% surcharge.
    • Specific ad position WITHIN a specified ad break will attract a 15% surcharge.
    • Exclusivity in break will attract a 100% surcharge.
    • Solus Breaks (Infomercials) 50% surcharge (subject to availability)
  2. The broadcast of spot announcements and the acceptances of the facilities of the advertiser shall be subject to the provisions of the Broadcasting Act of 1999 and any regulations governing the advertising services of CAPE TOWN TV and amendments thereto now or hereafter in force. As well as any special terms and conditions which may from time to time apply.
  3. Any fees shown on monthly statements as due to CAPE TOWN TV in terms hereof, shall be payable before the expiry of the term of payment indicated, calculated from the date of the monthly statement. Should CAPE TOWN TV at the request of the advertiser or advertising practitioner agree to provide other facilities and/or services, the advertiser shall be obliged to pay in accordance with the same conditions the charge or charges determined from time to time by CAPE TOWN TV.
  4. If the advertiser omits, refuses or fails to pay any due amount promptly in accordance with the provisions of this contract or the above-mentioned advertising code and regulations. CAPE TOWN TV shall be entitled, without prejudice to any of the rights it may have, to torthwith cease further broadcast of advertisements, to deny the advertiser the use or benefit of any other facilities and/or services included in this agreement, to cancel this contract and to recover any outstanding amounts which shall become immediately payable on such omission, refusal or failure.
  5. In the event of CAPE TOWN TV omitting for any reason whatsoever to broadcast a spot announcement in full in terms of this agreement, any claim by the advertiser against CAPE TOWN TV shall be limited to a rebate as prescribed by the above-mentioned advertising code and regulations.
  6. Any rebate claim by an advertiser must be lodged with CAPE TOWN TV within the payment terms as stipulated on the invoice of a spot announcement. Failure to do so will render the claim null and void.
  7. In the event that CAPE TOWN TV omits for any reason whatsoever to broadcast a spot announcement, whether in part or in full, then any claim by THE APPLICANT shall be limited to a rebate as prescribed by the current CAPE TOWN TV Advertising Policy. Any such rebate claim must be lodged by THE APPLICANT within TWENTY days of date of the applicable invoice. Failure by THE APPLICANT to lodge the rebate claim within the prescribed period will render any such claim null and void.
  8. The advertiser shall not be entitled to cede any of its rights in terms of this agreement to third parties.
  9. The advertiser hereby indemnifies and holds CAPE TOWN TV and its employees harmless against any claims for damages to property or personal injuries, infringement of copyright, defamation, losses, legal costs or claims otherwise howsoever arising out of, in respect of or as a result of the broadcasting of advertisements covered by this agreement of the use of the advertiser of facilities provided by CAPE TOWN TV. Should any such claim be made against CAPE TOWN TV, it shall be entirely at the CAPE TOWN TV’s discretion as to whether it admits or denies any such claim and CAPE TOWN TV reserves the right to defend any such claim brought against it and to proceed to the final end and determination thereof and to lodge any appeals to any court to which it has the right to do so and in addition shall have the right to compromise, abandon or settle any claim made against it and to nominate legal representatives and to brief counsel in connection therewith, and the advertiser shall be liable for and shall pay all costs, charges and expenses necessary and reasonably incurred by CAPE TOWN TV in connection therewith, or otherwise in addition to all sums of money whether for damages, costs, charges, expenses or otherwise howsoever which CAPE TOWN TV may be ordered to pay to the said plaintiff in the said actions on the advice of its legal representative and counsel.
  10. Commitment contracts must be completed in writing and signed by both parties.
  11. Although CAPE TOWN TV will endeavour to ensure that your choice of programmes are available, it is to be understood that no such guarantee is given and that non-availability of your advertising channel/programme of choice shall not constitute a valid defence for not investing the amount committed as per the commitment agreement.
  12. The cancellation deadline will be strictly adhered to. A 100% cancellation fee will apply for commercials cancelled within the 20 working day period prior to broadcast.
  13. Broadcast material must be delivered to CAPE TOWN TV no later than 5 working days prior to broadcast.
    i) Application of airtime (existing material) to be confirmed in writing no later than 3 days prior to broadcast.
    ii) Application for airtime (new material) to be confirmed in writing no later than 5 days prior to broadcast.
  14. CAPE TOWN TV Airtime Sales will not accept responsibility for incorrect fightings if flighting codes are revised after the finalisation of logs. This also applies for late additions or cancellations relating to finalised logs.
  15. Deviations of actual broadcast times from advertised broadcast times of up to 30 minutes shall not constitute a valid defence for compensation or non-payment for commercials flighted within the deviated period.
  16. CAPE TOWN TV Airtime Sales reserves the right to re-scheduled booked commercials if programmes are cancelled. In such cases, CAPE TOWN TV Airtime Sales will exercise discretion in re-booking the commercials at a revised rate.
  17. Errors & Omissions Exempted (E & OE).