Linda Gcwabe

Show Synopsis

My Money Tree TV Show / Financial Health Matters

‘Grow your own money through wiser decision making’

The show will focus on empowering viewers with better ways of managing their money through different topics such as financial wellness; Personal Budgeting- linked to life stages; Managing credit; consumer rights; etc.

We will be giving tips for coping with different seasons in simple doable ways, aiming to contribute to the betterment of our viewers’ lives.

We Plan to keep it fresh and relevant through researched; supported and verified content.

Topics include but not limited to:

  • Maintaining financial health
  • Budgeting for financial health
  • The importance of saving
  • Understanding credit
  • Banking products and services


Linda Gcwabe was born and bred in the township of Gugulethu in Cape Town. She is the second born after twin sisters with 2 more siblings, another sister and a brother. They were raised by their mother and grandparents under warm principled Christian values.

Linda had a normal upbringing to kids around her. She showed great potential of leadership from an early age which landed her an opportunity to be a youth leader at New Crossroads Youth Centre; where she led a few projects such the library and the environmental club. She scored a bursary through UCT Department of Anthropology led by Dr Mamphela Ramphele and matriculated at Rhodes High School in Mowbray in 1996 as a school prefect and a founder of the ‘Green Chain Environmental Club’ focusing on tree planting and recycling.

Linda proceeded to study at Damelin School of Banking after Matric , her interest in banking was ignited by job shadowing programme in Grade 11 where she spent 4 days shadowing  a bank manager . She was exposed to different departments and possible career prospects in the industry and decided on the finance field for her career choice.

She graduated and scored CAIB SA (Certified Associate with the Institute of Bankers) with Institute of Bankers in South Africa, she further went to UNISA to study an Advanced Diploma in Marketing Management while working for Old Mutual as her first job in a client consultant role.

Her experience at Old Mutual chiselled her to find her way into banking though Old Mutual Bank and later to Nedbank. There were no short cuts to her career progress and that contributed to her vast experience from the insurance and banking industry. Her roles were from banker consultant, branch manager for a few branches including Gardens; first black female youngest area manager in the Western Cape looking after Greater Winelands and Greater Cape Flats. She is currently a Strategic relationships and consumer financial educational manager for the Western Cape.

Her love for financial literacy stem from understanding and witnessing the hardships suffered by our people due to the gap in access to simplified learning and rehabilitation channels.